AIA has launched a new insurance plan, AIA Online Shield, which allows customers to purchase and process claims fully online.
With many Malaysians now getting used to making purchases online, AIA is also making this plan easily available on the popular online shopping platform, Shopee.
This entirely digital customer journey is AIA’s effort to make insurance more accessible and affordable.
“AIA Online Shield marks the beginning of AIA General Berhad’s digital transformation journey. We look forward to partnering with more digital platforms in Malaysia to bring new and innovative products to the market that will help Malaysian consumers and their families live Healthier, Longer and Better Lives in an increasingly digital world,” Eric Chang, AIA Chief Executive Officer said at the official launch.
He added that this new initiative is to introduce new and innovative products that can meet the ever-changing protection needs of their customers.
AIA Online Shield is designed to cover accidents, COVID-19 and dengue fever. It offers customers the flexibility to choose their desired benefits and coverage term, providing compensation up to RM50,000 in the event of death caused by accidental means, as well as up to RM12,000 for COVID-19 and dengue fever, respectively.
This move also represents a major next step for AIA to expand its digital distribution channels and address the unmet needs of a younger generation of customers who mostly make purchases online.
AIA is partnering with ZA Tech Global Limited to provide software and technological capabilities in this new initiative that will allow AIA to provide tailor-made protection instantly based on customers’ lifestyle activities.
