CIMB e Credit Card #ExtraNotOrdinary Campaign 2020
CIMB Bank launched its new e Credit Card that aims to maximise the value of online shopping, eWallet top-ups, auto-billing and in-store contactless spending. iMoney was enlisted to help educate Malaysians on the new credit card and its various benefits through a fun and engaging way. In this campaign, we developed a comic strip content article to highlight the benefits and features of the card in the most relatable way. Local influencers, Brandon Ho and Mark O’Dea were also part of the campaign with a challenge video to see who racks the most points with their CIMB e Credit Card. The video overachieved its views target by a staggering 137%, while the comic strip overperformed in Unique Page View by 15%.