Bank Islam Malaysia Berhad (Bank Islam) has officially launched its fully cloud-native digital banking application (app), Be U.
Bank Islam Group Chief Executive Officer Mohd Muazzam Mohamed said Be U is a game changer in the local banking scene.
“Be U focuses on customer segments that Bank Islam does not, capturing users still in the early stage of their working life — once their financial footing is more stable and they require more complex financial products and instruments, Be U will be there, offering Bank Islam’s various products and services,” he said.
“Through Be U, Bank Islam is shifting from being product-centric to customer-centric in building products that fulfill customer needs. This effort aligns with our five-year business strategic plan (LEAP25), which aims to become the champion in Shariah-environmental, social, and governance (ESG) total financial solution with leadership in digital banking and social finance,” he added.
The bank aims to bring on more new features in the next 12 months, including term deposit, gig marketplace, debit card, personal financial management, micro-financing, and micro takaful among other offerings to be added to the app.
For more information, visit www.getbeu.com or follow Be U’s social media accounts on Facebook (@beubybankislam) and Instagram (@getbeu)