Malaysia's Leading Financial Platform Is Now Your Growth Partner

We are a Publisher-Agency Hybrid.

• We are the Publisher: We own Malaysia’s trusted financial media platform and social channels, commanding a loyal audience looking for life upgrades.

We are the Agency: We operate an in-house digital studio (Strategy, Creative, Video, Tech). We don’t just “run ads”; we build the creative storytelling, design the campaign, and manage the performance—all under one roof.

Because every major lifestyle purchase is a financial decision.

• Contextual Relevance: A user reading about “Best Travel Credit Cards” is the perfect audience for an Airline or Luggage Brand. A user calculating “Car Loan Affordability” is actively looking for an Automotive Brand.
• Purchasing Power: We help you reach audiences who are not just interested in premium products, but have the capacity to buy them. We align your brand with users currently in a “high-intent” buying phase.

We serve a diverse portfolio of partners:

• Financial Brands: Banks, Insurers, and Fintechs looking for acquisition.
• Consumer Brands: Property Developers, Automotive, Telcos, Consumer Tech, and Travel brands seeking high-value customers.

We offer three distinct pillars of engagement:

1. Brand Storytelling (Content): Our editorial team creates bespoke articles, videos, and social content that weaves your brand into a financial lifestyle story (e.g., “5 Ways to Save for Your Dream Japan Trip” – featuring your Travel App).
2. High-Impact Display (Awareness): Premium banner placements on our high-traffic tools (Calculators, Comparison Tables) to capture attention during decision-making moments.
3. Performance Marketing (Acquisition): Lead generation campaigns designed to drive specific actions, such as sign-ups, test-drive bookings, or app downloads.

• For Awareness (Branding): Banners Display/Video, or a custom Content Production (Articles/Videos) on our website and social media
• For Traffic (Consideration): to drive users to your e-commerce site or landing page.

For Acquisition (Sales/Leads): primarily for financial products or high-ticket consumer services (e.g., Test Drive Bookings, Property Showroom Visits).

• Standard Media: 3–5 working days.
• Agency Campaigns: For integrated campaigns involving custom video production, landing page design, or editorial content, we typically require 2–3 weeks from brief to launch to ensure high creative standards.

Yes. We can do a paid Pilot campaign (3 Months). This allows our creative team to test different angles (e.g., educational vs. lifestyle messaging) to see what resonates best with our audience before scaling.

Yes, through “Contextual & Persona Targeting.”

We do not target individuals based on private data. Instead, we allow you to sponsor specific “Audience Personas” based on the content they are consuming.

• Example: Target the “New Homeowner Persona” by placing ads on our Mortgage Calculator and Renovation content.
• Example: Target the “Digital Native Persona” via our Tech & Lifestyle social content.
• This ensures your ad is relevant to the user’s current life stage without being intrusive.

We are “Compliance-Native.” Our team works daily with regulated industries (Banking/Insurance). All creative assets—whether for a bank or a consumer brand—undergo a strict internal review to ensure they meet Malaysian advertising standards (ASA) and platform guidelines, ensuring Brand Safety.

Yes. Our in-house agency team handles the copywriting, disclaimers, and design. We specialize in creating “balanced” content that sells the benefits while satisfying legal requirements, reducing the burden on your internal legal teams.

• Digital Validation: We use real-time checks to ensure phone numbers and emails are valid syntax.
• Intent Screening: Our forms include “Gateway Questions” (e.g., “Are you planning to buy a car in the next 3 months?”) to ensure we only pass leads that are genuinely interested in your offer.

You receive a full Agency Performance Report:

• Reach: Impressions, Video Views, Social Reach.
• Engagement: Clicks, Time on Page, Social Shares.
• Conversion: Number of Leads/Sign-ups and Conversion Rate.

Insight: Qualitative feedback on which creative message performed best.

Yes. We support secure API Handshakes.

We can route inquiries directly into your CRM (Salesforce, Microsoft Dynamics, etc.) in real-time. This ensures your sales team can contact interested prospects immediately, while keeping data secure and encrypted.

Costs vary depending on the “ask.” A simple newsletter sign-up is lower cost than a full credit card application or a test-drive booking.

We invite you to a discovery call where we can share anonymized benchmarks relevant to your industry.

We operate on standard corporate terms.

• Agency/Production Fees: Typically billed upon campaign sign-off.
• Media/Performance Fees: Invoiced monthly based on delivered metrics, with standard credit terms for approved corporate partners.