SEO Specialist

Founded in 2012, iMoney is a leading fintech marketplace in Southeast Asia for consumer financial and utility products. iMoney has recently been acquired by Juristech, a leading Malaysian-based fintech company in Malaysia, Southeast Asia, and beyond. This acquisition will greatly enhance iMoney's ability to serve our customers even better. Today, we help 20 million people annually with their financial needs and empower them to make intelligent decisions on money matters. We provide an accessible and secure space for them to learn, compare financial products, check their credit score and keep in touch with the latest personal finance news and tips.

Job Description

Key Responsibilities:

  • Implement and optimise SEO activities to increase traffic and onsite conversion for iMoney Malaysia’s and the Philippines’ websites
  • Identify opportunities and issues, plus recommend and implement solutions across SEO and web marketing to increase traffic and onsite conversion
  • Collaborate with Data Science, Tech, Product, and Marketing teams (Paid, Affiliates, Content, and Brand) for ongoing and ad hoc projects where SEO inputs are required
  • Regularly perform thorough keywords research and identify high-interest Google trend topics to capitalise on new opportunities for on-page SEO, onsite content, advertising, and social media
  • Analysis, research, and implementation of on-page SEO improvements (product and content).
  • Improve domain and page authority by implementing white-hat backlinking strategies
  • Perform regular SEO health checks: identify and fix site errors and broken links, implement redirects and canonical tags, monitor backlinks, improve internal linking, and optimise robots.txt file, sitemap.xml file, etc
  • Develop a website conversion funnel to identify opportunities to increase onsite conversion
  • Leverage different analytic tools (GA/GA4, Hotjar, etc) to improve onsite conversion for all traffic sources: non-paid channels and paid channels
  • Stay up to date with the latest SEO and web marketing innovation and best practices

Skills & Requirements

  • Self-starter, can-do attitude, ability to collaborate with other teams to get things done
  • Strong analytical and creative problem-solving skills
  • At least a 1–2 years of experience in SEO is highly preferable
  • 1–2 years of hands-on experience in web analytics and A/B testing tools: GA, Google Search Console, Google Optimize, Hotjar, and other similar tools
  • Familiarity with tools such as Ahrefs, Keyword Planner, Screaming Frog, Hotjar, SEMrush, SimilarWeb, SEO Monitor, etc
  • Applicable knowledge of HTML5, CSS3, JavaScript, and jQuery
  • Advanced Excel and PowerPoint skills

Please send your résumé to, examples of your best works, sketches, prototypes or anything else that demonstrates your interest and ability.