Performance Marketing Manager
iMoney is the market leader for financial aggregators across Malaysia, Singapore, Philippines and Indonesia. We provide a range of solutions to our B2C and B2B customers looking for financial advice and providing them with the right package to suit their needs
- Manage the strategy and setup of all paid campaigns across Google & Facebook Ads
- Data driven measurement and optimization of paid marketing campaigns across our 4 countries (MY, ID, SG, PH)
- Collaborate with marketing teammates to maintain a consistent performance across all paid programs
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
- Partner with other internal teams such as Data, Content Marketing, Design, Product & Tech to execute and report on the different campaigns
Skills & Requirements
- Has a minimum of 5-8 years of working experience in Performance Marketing (Adwords, Bing & Yahoo) & Facebook Paid Advertising
- In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, social network advertising and affiliate platforms
- A proven track record of successful performance driven marketing campaigns on Google Search, Google Display Network & Facebook Paid Ads
- In-depth knowledge of the various paid marketing channels and bid management tools, including paid search (Google Ads), retargeting, social network advertising and affiliate platforms, Google Ads 360.
- Strong analytical skills with the ability to collect, organize & analyse significant amounts of information with attention to detail and accuracy to improve campaign performance.
- Hands on experience in handling marketing budgets and forecasting/reporting results.
- Microsoft Excel skills including ability to work with large data sets
- Can work independently with minimal supervision and a high level of proactivity
- Has excellent communication skills (verbal and written English)
- Has a can-do attitude