Copywriter/Content Writer - iMoney Singapore

iMoney Group Founded in 2012, iMoney is South East Asia’s leading fintech marketplace for consumer financial and utility products, with operations in Malaysia, Philippines, Indonesia and Singapore. We compare credit cards, loans, broadband packages and various other financial products, providing consumers with the convenience of online comparison and the benefit of telephone-based advice. Serving over 20 million users annually iMoney is the “go-to” marketplace for consumers to learn, select and apply for financial products, check their credit score and keep in touch with the latest personal finance news and tips. iMoney is part of the ASX-listed iSelect Ltd, Australia’s largest marketplace for consumer finance and utility products. Our vision is to empower consumers to make intelligent decisions on money matters and our corporate culture is underpinned by six core values: Integrity, Make a Difference, On the Money, No Drama, Enterprising & Yearn to Learn


Job Description

The Role:

  • Work closely with the Paid Marketing team in writing and editing digital ad copies for Facebook, Google and other digital platforms for the group
  • Identify fresh and interesting angles for ads for different financial products, such as loans, and credit cards
  • Generate content ideas and build the editorial plan
  • Grow engagement for the content section: pageviews, shares, email opens, and social media engagement
  • Increase organic performance for content on site from SEO rankings
  • Write, edit and review content, including articles, infographic, sponsored/branded content and e-newsletters
  • Regular production of non-standard content like long guides, quizzes and surveys, social media posts and video scripts
  • Find and maintain relationships with external writers and websites as frequent contributors to iMoney
  • Coordinate & curate content for weekly newsletter with marketing team members, and manage its timely distribution
  • Develop and enforce the publication’s policy and procedures, including deadlines and style

Skills & Requirements

  • 2+ years of experience as a digital copywriter or related
  • Excellent command of English with good communication skills, both written and oral
  • An entrepreneurial mindset will be helpful in crafting angles for sponsored content
  • Able to deliver high quality work on time and work under pressure
  • Well organised, a good multi-tasker and tenacious in character
  • Interest in and knowledge of general consumer finance topics is highly advantageous, as is knowledge and/or experience in digital media such as various social media and email marketing platforms
  • Understanding and familiarity of the Singapore market is highly advantageous
  • An innovative team player who is dynamic, motivated and process oriented with the determination to succeed
  • Ability to work independently as well as being a team player
  • Required language: English. Bahasa Malaysia will be an added advantage

Please send us your résumé, examples of your best works, sketches, prototypes or anything else that demonstrates your interest and ability.