Chief Marketing Officer

About iMoney Group Founded in 2012, iMoney is South East Asia’s leading fintech marketplace for consumer financial and utility products, with operations in Malaysia, Philippines, Indonesia and Singapore. We compare credit cards, loans, broadband packages and various other financial products, providing consumers with the convenience of online comparison and the benefit of telephone-based advice. Serving over 20 million users annually iMoney is the “go-to” marketplace for consumers to learn, compare and apply for financial products, check their credit score and keep in touch with the latest personal finance news. iMoney is part of the ASX-listed iSelect Ltd, Australia’s largest marketplace for consumer finance and utility products. Our vision is to empower consumers to make intelligent decisions on money matters and our corporate culture is underpinned by six core values: Integrity Make a Difference On the Money No Drama Enterprising Yearn to Learn


Job Description

Key duties:

  • As iMoney’s CMO you will craft and execute effective and efficient localised marketing strategies in each of iMoney’s high-growth markets, namely Malaysia, Indonesia, Philippines and Singapore
  • Be the strategic leader and developmental coach for our high-performing multicultural marketing team comprising of over 20 paid media, organic, content, brand/PR, CRM and design experts and professionals
  • Grow iMoney’s audience, customer acquisition and lifetime engagement, across each market, according to a clear framework and processes that drive significant business growth, including identifying opportunities to reach new market segments and expand market share
  • Optimise existing growth channels and continuously test new and crazy campaigns to uncover untapped acquisition opportunities via new channels/li>
  • Establishing the brand proposition, values and guidelines; executing a clear go to market branding strategy via multiple online and offline channels, ensuring our brand message is strong and relevant to drive customer engagement and retention
  • Own the relationships with all marketing channel suppliers and drive best outcomes from these marketing partnerships
  • Use data to drive marketing performance and financial metrics with ownership of overall marketing P&L/li>
  • Be a key member of the senior leadership team contributing to the overall company strategy and direction as well as sharing learnings and best practices with the wider business

Skills & Requirements

  • Passionate about branding including previous experience in building and growing a brand in Southeast Asia utilising multiple online and offline channels
  • Solid grasp of the technical side and fundamentals of paid digital marketing channels (SEM), SEO, Content, Email and Design based conversion rate optimisation
  • Analytical & data driven to assess performance and improve effectiveness of marketing campaigns and channels
  • Proven track record of leading and developing high-performing marketing teams
  • At least 10 years of marketing experience, including 5 years leadership in scale-up stage digital consumer business

Please send us your résumé, examples of your best works, sketches, prototypes or anything else that demonstrates your interest and ability.