{"id":68339,"date":"2025-06-06T16:59:05","date_gmt":"2025-06-06T08:59:05","guid":{"rendered":"https:\/\/www.imoney.my\/articles\/?p=68339"},"modified":"2025-06-06T16:59:05","modified_gmt":"2025-06-06T08:59:05","slug":"rm40-tiramisu-is-it-worth-it","status":"publish","type":"post","link":"https:\/\/www.imoney.my\/articles\/rm40-tiramisu-is-it-worth-it","title":{"rendered":"A RM40 Tiramisu And What It Says About Malaysians"},"content":{"rendered":"

If you weren\u2019t living under a rock (and we\u2019re going to make a bold assumption that you indeed are not living under one), you would have definitely heard of the latest trend frenzy that has taken both the internet and little coffee shops by storm. <\/span><\/p>\n

Yes, we\u2019re sure you\u2019ve not missed the Tiramisu fiasco. But, while people have been lining up for hours and going to the extent of chasing down delivery trucks, hoping to secure a taste of the seemingly elusive Italian dessert, not many know what actually started the hype.\u00a0<\/span><\/p>\n

<\/span>Would you buy a RM40 tiramisu from a small town businesswoman?<\/span><\/h2>\n

It all started when one famously controversial dessert store posted their newest tiramisu dessert online with a RM40 price tag. Just a small town businesswoman promoting her newest product. Nothing crazy right? Wrong!\u00a0 You see, as we mentioned, this seller is already known for all kinds of interesting(?) moments online from viral rants, oversharing, and a personality that you either adore or roll your eyes at. <\/span><\/p>\n

She’s built her brand not through polished aesthetics or soft-focus flat lays, but by being unapologetically herself \u2014loud, emotional, chaotic, and most importantly, relatable. So when she dropped a dessert priced higher than what you\u2019d pay for a plated option at a boutique caf\u00e9 in Bangsar, the internet did what the internet does best. It exploded.\u00a0<\/span><\/p>\n

But before we pull out our digital pitchforks and cancel her, we need to ask ourselves the real question here and maybe it isn\u2019t \u201cwhy is the tiramisu RM40?\u201d. Maybe it\u2019s \u201cwhy do things like this go viral in the first place?\u201d<\/span><\/p>\n

Hype is never accidental<\/em><\/h4>\n

In the age of social media, hype is never accidental. In fact it is hardly even about the product in the first place. It’s about being in the moment and being a part of a community, the cool kids specifically. Turns out, the need to say ‘I got it too’ or ‘I was there’ doesn\u2019t disappear when you grow up. If anything, it just gets more expensive. Cause guess what hype\u2019s distant cousin is. FOMO. <\/span><\/p>\n

When something is framed as hard to get, when others are seen queueing for it, when it feels like a moment slipping through your fingers (stop singing, this isn\u2019t a sad TikTok video) \u2014you want to be part of it, even if your rational brain is screaming \u201cIt\u2019s just dessert!\u201d\u00a0<\/span><\/p>\n

It\u2019s not just dessert!<\/em><\/h4>\n

See what we did there. Sorry the opportunity was too good to miss. But yes, it\u2019s proof you were part of something. That you didn\u2019t miss out. That while others were still arguing on Twitter (sorry, X) about the price tag, you were already posting your first bite on IG Stories with a cheeky \u201cworth it \ud83d\ude0b\u201d caption. And in this particular case, the Tiramisu isn’t just dessert. While the rest of the internet was still fighting over whether RM40 was too much, you were casually digging in with a plastic spoon, already forming your own opinion. No need for a thick piece. No need for validation. You did it. You tried it. Full stop.<\/span><\/p>\n

It\u2019s a small, satisfying win. The kind that doesn\u2019t need to be flaunted\u2014just quietly enjoyed. You don\u2019t even need to finish the tub (though you probably will). What matters is that while others were still refreshing Twitter threads and drafting hot takes, you\u2019d already moved on. That\u2019s the real flex.<\/span><\/p>\n

And that brings us to the real heart of the tiramisu discourse: the price. RM40. For one tub. To some, that number immediately sounds outrageous. For others, it\u2019s not that deep\u2014it\u2019s just a one-time treat, the same way you’d splurge on a sushi lunch or a fancy drink at a cafe. But what this whole situation reveals is something marketers and behavioural economists have known for a long time:<\/span><\/p>\n

<\/span>Price isn\u2019t just about affordability. It\u2019s about psychology.<\/span><\/h2>\n

We love to think we\u2019re rational creatures, that we evaluate purchases based on logic and comparisons\u2014but most of the time, we don\u2019t. We buy based on emotion, craving, timing, convenience, even mood. If that tiramisu dropped during the same week you were stressed out, had payday, and saw your friend post a rave review? You\u2019re probably buying it too.<\/span><\/p>\n

That RM40 doesn\u2019t just cover cream cheese and sponge fingers\u2014it covers the hype, the novelty, the feeling of \u201cI got mine.\u201d<\/span><\/p>\n

And this is where it gets interesting. People assumed the dessert wasn\u2019t \u201cworth it\u201d because it was being sold by a small business owner to a mostly M40\u2013B40 audience. But that assumption misses a critical point: worth is subjective. <\/span><\/p>\n

A luxury experience doesn\u2019t have to come from a five-star hotel.<\/em><\/h4>\n

It can come from your favourite seller on TikTok, wrapped in cling film, handed to you in a plastic bag from the boot of a Myvi. And if it brings you that same little rush of joy, who\u2019s to say it isn\u2019t worth every ringgit? <\/span><\/p>\n

For many in the M40 and B40 community, this is what makes the purchase justifiable. Not because it\u2019s cheap\u2014it\u2019s clearly not\u2014but because it delivers a sense of indulgence without the awkwardness of stepping into a space that feels \u201cnot for you.\u201d It\u2019s luxury, on your terms.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

If you weren\u2019t living under a rock (and we\u2019re going to make a bold assumption that you indeed are not living under one), you would have definitely heard of the latest trend frenzy that has taken both the internet and little coffee shops by storm. Yes, we\u2019re sure you\u2019ve not missed the Tiramisu fiasco. But,… View Article<\/a><\/p>\n","protected":false},"author":58,"featured_media":68340,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[256],"tags":[2726,469,767,2724,2723,2725],"class_list":["post-68339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-dessert","tag-food","tag-lifestyle","tag-rm40-tiramisu","tag-tiramisu-malaysia","tag-viral-tiramisu"],"acf":[],"yoast_head":"\nRM40 Tiramisu And The Psychology Of \u201cWorth It\u201d<\/title>\n<meta name=\"description\" content=\"A viral RM40 tiramisu sparked debate across Malaysia, but the real story lies in what it reveals about hype culture and affordability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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