{"id":67502,"date":"2025-03-28T15:41:55","date_gmt":"2025-03-28T07:41:55","guid":{"rendered":"https:\/\/www.imoney.my\/articles\/?p=67502"},"modified":"2025-03-28T15:57:39","modified_gmt":"2025-03-28T07:57:39","slug":"finfluencers-advertising-rules","status":"publish","type":"post","link":"https:\/\/www.imoney.my\/articles\/finfluencers-advertising-rules","title":{"rendered":"Finfluencers Will Be Classified As Advertisers From Nov 1"},"content":{"rendered":"<p>The Securities Commission Malaysia (SC) has released a statement relating to financial influencers who promote investment and stock tips on social media.<\/p>\n<p>Basically, the SC has revised the Guidelines on Advertising for Capital Market Products and Related Services to include this category of advertising.<\/p>\n<p>The SC <a href=\"https:\/\/www.sc.com.my\/resources\/media\/media-release\/sc-issues-revised-guidelines-on-advertising-for-capital-market-products-and-related-services\" target=\"_blank\" rel=\"noopener\">stated<\/a> that this is to take &#8220;into account advertising and promotional trends globally and domestically, including the growing prominence of social media and financial influencers (finfluencers)&#8221;.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Finfluencers-will-be-considered-capital-market-advertisers\"><\/span>Finfluencers will be considered capital market advertisers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This move is aimed at ensuring responsible advertising activities in relation to capital market products and services.<\/p>\n<p>Following is the revised framework details provided by the SC:<\/p>\n<ul>\n<li>new requirements relating to finfluencers who are not engaged as marketing agents by an advertiser yet on their own accord undertake advertising activities for any capital market products and services. They will be subject to the requirements under the Guidelines as they would be regarded as advertisers for the purposes of the Guidelines;<\/li>\n<li>enhancement of requirements relating to advertisers\u2019 duty to ensure the advertising activities conducted by their marketing agent comply with the Guidelines. The advertisers will otherwise be held accountable for the conduct of their marketing agent; and<\/li>\n<li>enhancement of requirements relating to use of social media to address its growing use for financial promotions.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Guideline-effective-from-Nov-2025\"><\/span>Guideline effective from Nov 2025<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to the SC, the revised Guidelines will come into effect on 1 November 2025. This is to allow sufficient time for advertisers to familiarise and make the necessary preparations to meet the new requirements.<\/p>\n<p>Last year, the SC had issued a <a href=\"https:\/\/www.imoney.my\/articles\/finfluencer-guidance-notes\" target=\"_blank\" rel=\"noopener\">guideline<\/a> informing finfluencers that promotion of unlicensed financial products and services in Malaysia is an offence. This offence is punishable under the Capital Markets and Services Act 2007 (CMSA). A person found guilty can be slapped with a fine not exceeding RM10 million or imprisonment not exceeding ten years or both.<\/p>\n<p>Any clarification and guidance relating to the revised Guidelines may be submitted to AdGuidelines@seccom.com.my.<\/p>\n<p>The revised Guidelines can be downloaded together with its revised FAQs at https:\/\/www.sc.com.my\/regulation\/guidelines\/advertising-and-promotion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finfluencers may not be employed by the financial service provider but still advertise their products or services are subject to regulations.<\/p>\n","protected":false},"author":1,"featured_media":67506,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,216],"tags":[2621,660,1372],"class_list":["post-67502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investment","category-news-updates","tag-advertising-guidelines","tag-investment","tag-sc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Finfluencers Are Considered Advertisers From Nov 1<\/title>\n<meta name=\"description\" content=\"Finfluencers may not be employed by the financial service provider but still advertise their products or services are subject to regulations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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