{"id":66668,"date":"2025-01-16T14:54:16","date_gmt":"2025-01-16T06:54:16","guid":{"rendered":"https:\/\/www.imoney.my\/articles\/?p=66668"},"modified":"2025-12-16T11:13:20","modified_gmt":"2025-12-16T03:13:20","slug":"asb-35th-anniversary","status":"publish","type":"post","link":"https:\/\/www.imoney.my\/articles\/asb-35th-anniversary","title":{"rendered":"ASB Celebrates 35 Years Of Building And Sustaining Wealth For Malaysians"},"content":{"rendered":"<p style=\"text-align: left;\"><strong>In partnership with <a href=\"https:\/\/www.asnb.com.my\/V2\/asnbv2_0index.php\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-66726\" src=\"https:\/\/static.imoney.my\/articles\/wp-content\/uploads\/2025\/01\/14175239\/ASNB-Logo-Blue-Cyan-RGB-1.png\" alt=\"ASNB logo\" width=\"93\" height=\"23\" srcset=\"https:\/\/static.imoney.my\/articles\/wp-content\/uploads\/2025\/01\/14175239\/ASNB-Logo-Blue-Cyan-RGB-1.png 7676w, https:\/\/static.imoney.my\/articles\/wp-content\/uploads\/2025\/01\/14175239\/ASNB-Logo-Blue-Cyan-RGB-1-300x74.png 300w, https:\/\/static.imoney.my\/articles\/wp-content\/uploads\/2025\/01\/14175239\/ASNB-Logo-Blue-Cyan-RGB-1-800x197.png 800w, https:\/\/static.imoney.my\/articles\/wp-content\/uploads\/2025\/01\/14175239\/ASNB-Logo-Blue-Cyan-RGB-1-768x189.png 768w, https:\/\/static.imoney.my\/articles\/wp-content\/uploads\/2025\/01\/14175239\/ASNB-Logo-Blue-Cyan-RGB-1-1536x379.png 1536w, https:\/\/static.imoney.my\/articles\/wp-content\/uploads\/2025\/01\/14175239\/ASNB-Logo-Blue-Cyan-RGB-1-2048x505.png 2048w\" sizes=\"auto, (max-width: 93px) 100vw, 93px\" \/><\/a><\/strong><\/p>\n<p>Time flies as Amanah Saham Bumiputera (ASB), the largest unit trust fund by Amanah Saham Nasional Berhad (ASNB), launched on 2 January 1990, by Tun Dr. Mahathir Mohamad, celebrates its 35th anniversary this year.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Building-wealth-for-Malaysians-for-35-years\"><\/span>Building wealth for Malaysians for 35 years<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Since its launch, ASB has become the main investment choice for Malaysians, particularly Bumiputera, in planning and managing their finances. To date, ASB has 11.1 million unitholders, representing 85% of the 13 million unitholders across all unit trust funds managed by ASNB. Moreover, ASB also offers the opportunity to build wealth through stable returns.<\/p>\n<p>Alif, for example, is 35 years old and has investments in ASB. He is a Project Manager at a construction and engineering company based in Kuala Lumpur. He is married and has been blessed with three children, aged 10, 8, and 3. Alif is at the peak of his personal life \u2013 holding a good and stable position, owning a comfortable home and having a vehicle for his family. By the age of 35, just like ASB, many individuals like Alif typically have established a stable family life. Their ability to make wise financial decisions is crucial.<\/p>\n<p>In addition, individuals aged 35 like Alif tend to plan their finances more comprehensively which includes emergency funds, children\u2019s education, property investments, and retirement preparation. At this age, the investment chosen must also be able to preserve wealth while managing financial risks effectively.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"A-safe-and-trusted-investment-choice-for-many\"><\/span>A safe and trusted investment choice for many<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>ASB has played a vital role in enhancing the economic well-being of Malaysians, especially the Bumiputera. With the goal of providing safe and profitable investment opportunities, ASB has successfully helped millions of Malaysians increase their income and plan for the future.<\/p>\n<p>Investments in ASB also play a crucial role in empowering the Bumiputera community to become more competitive and contribute to the nation\u2019s economic stability. Through the accumulated funds, PNB is able to invest in major national companies such as Maybank and the Sime Darby Group, which in turn provide profitable returns to unitholders and support the development of strategic sectors. Through ASB\u2019s investment in leading national companies, it indirectly contributes to job creation, strengthening business capacity, and enhancing the country\u2019s competitiveness. Therefore, ASB not only benefits individuals but also contributes to the development of a more inclusive and balanced national economy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Uplifting-the-financial-lives-of-Malaysians-across-generations\"><\/span>Uplifting the financial lives of Malaysians across generations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Does this resonate with you? Seize the investment opportunities in ASB to build a strong financial foundation for a more stable, prosperous and secure life while also contributing to the future development of the nation.<\/p>\n<p>Meanwhile, as an effort to encourage unitholders to retain their investments for future benefits, ASNB has launched two campaigns: \u201c<a href=\"https:\/\/www.asnb.com.my\/SimpanJe_EN.php\" target=\"_blank\" rel=\"noopener\">#SimpanJe &amp; Tambah<\/a>\u201d and \u201c<a href=\"https:\/\/www.asnb.com.my\/SimpanJeMenang_EN.php\" target=\"_blank\" rel=\"noopener\">#SimpanJe &amp; Menang<\/a>,\u201d which runs from 1 January to 31 March 2025. The campaigns aim to reward unitholders who keep and increase their savings during the first quarter of the year.<\/p>\n<p><a href=\"https:\/\/www.asnb.com.my\/V2\/simpanje_EN.php\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-66684 size-full\" src=\"https:\/\/static.imoney.my\/articles\/wp-content\/uploads\/2025\/01\/13165452\/kempen-simpan-je-tambah-EN.png\" alt=\"A promotional image for the ASNB #Simpan Je &amp; Tambah campaign, offering to grow savings by up to 1.5% per annum from 1 Jan to 31 Mar 2025, with conditions including a minimum RM10,000 ASB\/ASB 2 balance, a minimum RM1,000 additional investment, and no withdrawals.\" width=\"1200\" height=\"628\" srcset=\"https:\/\/static.imoney.my\/articles\/wp-content\/uploads\/2025\/01\/13165452\/kempen-simpan-je-tambah-EN.png 1200w, https:\/\/static.imoney.my\/articles\/wp-content\/uploads\/2025\/01\/13165452\/kempen-simpan-je-tambah-EN-300x157.png 300w, https:\/\/static.imoney.my\/articles\/wp-content\/uploads\/2025\/01\/13165452\/kempen-simpan-je-tambah-EN-800x419.png 800w, https:\/\/static.imoney.my\/articles\/wp-content\/uploads\/2025\/01\/13165452\/kempen-simpan-je-tambah-EN-768x402.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p>For example, in the \u201c<a href=\"https:\/\/www.asnb.com.my\/SimpanJe_EN.php\" target=\"_blank\" rel=\"noopener\">#SimpanJe &amp; Tambah<\/a>\u201d campaign, unitholders with a minimum holding balance of RM10,000 who make additional investments up to RM3,000 will receive additional units up to 1.5% per annum. Meanwhile, unitholders participating in the \u201c<a href=\"https:\/\/www.asnb.com.my\/SimpanJeMenang_EN.php\" target=\"_blank\" rel=\"noopener\">#SimpanJe &amp; Menang<\/a>\u201d will have the chance to win exciting prizes such as the Umrah package, a trip to Europe, smartphones, or e-wallet vouchers.<\/p>\n<p>Celebrate ASB&#8217;s 35th anniversary by making wise financial decisions to uplift your finances.<\/p>\n<div class=\"block\"><div> <strong>Want to know more about investing with ASNB? Head over to their website <a href=\"https:\/\/www.asnb.com.my\/asnbv2_0index.php\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/strong> <\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>ASB celebrates its 35th anniversary with rewarding campaigns.<\/p>\n","protected":false},"author":47,"featured_media":66777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,216,236],"tags":[748,747,492,745,208,660,2429,1815],"class_list":["post-66668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investment","category-news-updates","category-sponsored","tag-amanah-saham-bumiputera","tag-amanah-saham-nasional-berhad","tag-asb","tag-asnb","tag-featured","tag-investment","tag-investments","tag-pnb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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