{"id":62328,"date":"2024-03-21T13:56:21","date_gmt":"2024-03-21T05:56:21","guid":{"rendered":"https:\/\/www.imoney.my\/articles\/?p=62328"},"modified":"2024-04-03T22:50:33","modified_gmt":"2024-04-03T14:50:33","slug":"gxbank-impian-gigih","status":"publish","type":"post","link":"https:\/\/www.imoney.my\/articles\/gxbank-impian-gigih","title":{"rendered":"GXBank Shows Off Their Goals With \u2018Impian GIGih\u2019 Programme"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">At an event yesterday at their office, GXBank unveiled the \u2018Impian GIGih\u2019 programme, a programme designed to help them fulfill their brand purpose to drive financial inclusion and literacy to the underserved.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During the event, GXBank\u2019s CEO, Pei Si Lai, stated that GXBank\u2019s mission is to become a \u2018purpose driven\u2019 bank, and this is something that has been ingrained in every aspect of the bank since its inception.<\/span><\/p>\n<h2><b>Impian GIGih reflects GXBank\u2019s goals<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As their first step towards that lofty goal, GXBank unveiled their \u2018Impian GIGih\u2019 campaign\u2019s pilot programme, which happened at the end of February.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Impian GIGih aptly reflects GXBank\u2019s steadfast commitment to fortifying Malaysia\u2019s financial resilience, in anticipation of future economic demands. With a focus on gig workers and the B40 segment, the bank will leverage the power of tech and data to facilitate intergenerational social mobility by doubling down on three key foundational pillars;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enhancing Financial Well-being<\/b><span style=\"font-weight: 400;\">: Providing equitable and inclusive access to financial services tailored to their needs\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ensuring Educational Accessibility<\/b><span style=\"font-weight: 400;\">: Alleviating the cost of education of their children so they can further themselves without worries\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Promoting Financial Literacy<\/b><span style=\"font-weight: 400;\">: Empowering Malaysians to make more informed financial decisions and planning for themselves and their families.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With the help of their partners Mydin and GoBarakah, GXBank distributed 500 back-to-school kits to children of B40 parents and Grab drivers in Kelantan and Johor Bahru respectively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To further extend their support of the impoverished, GXBank is also providing e-vouchers for the beneficiaries of the help programme, which they will distribute with the help of GoBarakah.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In their future plans, GXBank plans to expand its back-to-school initiatives by offering tertiary education scholarships to beneficiaries of their programme, particularly children of gig workers and B40 parents, as they recognise the transformative power of literacy to break the cycle of poverty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During the event, GXBank also introduced their brand video &#8211; <\/span><b>Sepoket Impian<\/b><span style=\"font-weight: 400;\">, a video that encapsulates their purpose and what they aim to bring to their users.<\/span><\/p>\n<p>While unannounced, the digital bank also began rolling out updates to allow QR code payments through the GXBank. Allowing customers to access DuitNow QR payments through the app.<\/p>\n<p>The feature was noticeably missing when GXBank first launched into a public beta. The inclusion of QR payments and debit card now puts the digital bank on par with it&#8217;s traditional competitors as far as payment options are concerned.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>While other banks might be purely profit driven, GXBank claims that they are \u2018purpose\u2019 driven and they\u2019re eager to show that off with their \u2018Impian GIGih\u2019 campaign.<\/p>\n","protected":false},"author":51,"featured_media":62550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[256,216],"tags":[974,2088,984,394,1734,1407],"class_list":["post-62328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-news-updates","tag-b40","tag-csr","tag-digital-bank","tag-grab","tag-gx-bank","tag-gxbank"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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