{"id":58672,"date":"2023-09-20T15:37:49","date_gmt":"2023-09-20T07:37:49","guid":{"rendered":"http:\/\/wordpress-my-161844363.ap-southeast-1.elb.amazonaws.com\/articles\/?p=58672"},"modified":"2023-09-21T19:01:47","modified_gmt":"2023-09-21T11:01:47","slug":"softbank-lessons-mistakes","status":"publish","type":"post","link":"https:\/\/www.imoney.my\/articles\/softbank-lessons-mistakes","title":{"rendered":"What You Can Learn From SoftBank\u2019s Recent Struggles"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">SoftBank, a Japanese telecommunications conglomerate, has been making the news recently, but for all the wrong reasons. Their financial struggles are well documented and reported, such as earlier this year when NikkeiAsia reported that <\/span><a href=\"https:\/\/asia.nikkei.com\/Business\/SoftBank2\/SoftBank-Group-reports-5.9bn-loss-amid-tech-downturn\"><span style=\"font-weight: 400;\">SoftBank suffered a massive $5.9bn<\/span><\/a><span style=\"font-weight: 400;\"> loss in the three months of September to December 2022.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Which is why in this article, we\u2019re going to have a look at lessons you can learn from SoftBank\u2019s mistakes.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"SoftBanks-investment-failures\"><\/span><b>SoftBank\u2019s investment failures<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SoftBank is a Japanese telecommunications conglomerate that is well known for the SoftBank Vision Fund, a venture capital fund founded in 2017.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At its inception, the SoftBank Vision Fund managed to raise $100 billion, with investors such as Saudi Arabia\u2019s sovereign wealth fund, Public Investment Fund (PIF), Apple, and Mubadala Investment Company &#8211; which made the Vision Fund into the world\u2019s biggest technology-focused investment fund.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it didn\u2019t take long for it all to go wrong for Vision Fund.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2020 the first signs of trouble cropped up as multiple SoftBank funded startups started laying off staff as a cost-cutting measure. This included <\/span><a href=\"https:\/\/www.businesstoday.in\/latest\/corporate\/story\/softbank-backed-oyo-lays-off-another-600-800-employees-280995-2020-12-09\"><span style=\"font-weight: 400;\">Oyo<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.theinformation.com\/articles\/getaround-to-lay-off-about-one-fourth-of-staff\"><span style=\"font-weight: 400;\">Getaround<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.businessinsider.com\/zume-employee-layoffs-softbank-robotics-startup-zoom-2020-4\"><span style=\"font-weight: 400;\">Zume<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although laying off staff is not necessarily always a sign of troubles plaguing the office, these companies also faced other issues to compound the problems leading to the layoffs. For example, <\/span><a href=\"https:\/\/asia.nikkei.com\/Opinion\/Oyo-s-business-model-is-looking-a-lot-like-WeWork-s\"><span style=\"font-weight: 400;\">Oyo\u2019s business model<\/span><\/a><span style=\"font-weight: 400;\"> had been a point of contention among experts, and <\/span><a href=\"https:\/\/www.businessinsider.com\/robot-pizza-startup-zume-shutting-down-raised-500-million-softban-2023-6\"><span style=\"font-weight: 400;\">Zume was facing production issues<\/span><\/a><span style=\"font-weight: 400;\"> that crippled their day-to-day operations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since then, it has been all downhill for Vision Fund, with them posting a record $27.4 billion loss for the fiscal year ending March 2022, and another $32 billion for the fiscal year ending in March 2023.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How-did-this-happen\"><\/span><b>How did this happen?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In order to understand how SoftBank got where they are right now, it\u2019s important to look back at how they got their start.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Back in 2000, Masayoshi Son, the founder of SoftBank went on a trip to China and met with 20 Internet entrepreneurs to discuss possible investments. Out of these possible partners, he decided to only invest in one: Alibaba.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Son invested $20 million for a 34% stake in Alibaba, which turned into one of the biggest companies in the world. Although Son did sell off his stake in Alibaba a few years back, SoftBank still owns more than a $100 billion worth of Alibaba shares. It was considered one of the <\/span><a href=\"https:\/\/www.valuewalk.com\/top-10-best-venture-capital-investment\/\"><span style=\"font-weight: 400;\">best venture capital bets<\/span><\/a><span style=\"font-weight: 400;\"> of all time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And since then, Son and SoftBank have been trying to replicate that success by funding various startups. However, the fund has not yet had the fortune of finding its next unicorn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The following are some examples of what SoftBank has ventured into:\u00a0<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Wag<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">First launched in 2015, Wag is a dog-walking startup that is touted to be the \u2018Uber of dog walking\u2019. Wag followed a similar business model to Uber, by connecting dog-walkers to dog-owners who needed their dogs walked. Seeing the potential in Wag, SoftBank\u2019s Vision Fund decided to make an investment of $300 million. However, the <\/span><a href=\"https:\/\/edition.cnn.com\/2022\/02\/03\/tech\/wag-spac\/index.html\"><span style=\"font-weight: 400;\">company struggled to keep up with its rival<\/span><\/a><span style=\"font-weight: 400;\">s<\/span><span style=\"font-weight: 400;\">, and after going through management changes and other measures, Softbank pulled out from the company in 2019.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Oyo Hotels<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">SoftBank first invested $100 million in Oyo in 2015, and then poured another $162 million in 2016, $250 million in 2017, and $1 billion in 2018 into the startup. But so far, the $10 billion startup is nowhere near profitable. After being pressured by SoftBank and other investors, Oyo laid off 5000 of their workers worldwide, and its losses skyrocketed from $44 million in fiscal year 2018 to $355 million in FY2019.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, Oyo has somewhat stabilised thanks to shifting their focus towards the Asian market, and is ready to launch their <\/span><a href=\"https:\/\/www.techinasia.com\/oyo-gears-up-for-600m-ipo-in-november\"><span style=\"font-weight: 400;\">IPO this coming November<\/span><\/a><span style=\"font-weight: 400;\">. That said, the company is only expected to raise between $400 and $600 million, which is much lower than the original target of $1.2 billion.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Uber<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Back when Softbank decided to invest in Uber, Uber\u2019s valuation was at an all-time high. In 2018, SoftBank purchased\u00a0 $8 billion worth of Uber\u2019s secondary shares from early investors and employees in January 2018 at a discounted valuation, and also invested another $1.3 billion directly into Uber. At that point, Vision Fund valued Uber at $70 billion. However, Uber was then plagued by many scandals, which included a <\/span><a href=\"https:\/\/www.nytimes.com\/2019\/12\/18\/technology\/uber-settles-eeoc-investigation-workplace-culture.html\"><span style=\"font-weight: 400;\">toxic working environment<\/span><\/a><span style=\"font-weight: 400;\">, and also sexual harassment scandals at the office, which plummeted Uber\u2019s market value. However, there might be light at the end of the Uber tunnel, as <\/span><a href=\"https:\/\/www.fool.com\/investing\/2023\/08\/02\/uber-is-profitable-for-real-this-time\/#:~:text=It's%20been%20a%20long%20road%20to%20real%20profits.&amp;text=It's%20taken%2014%20years%20and,million%20in%20the%20second%20quarter.\"><span style=\"font-weight: 400;\">reports<\/span><\/a><span style=\"font-weight: 400;\"> are saying that Uber is slowly making its way to profitability.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>WeWork<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Perhaps the worst investment Vision Fund has made to date, WeWork is an office space provider founded by Adam Neumann in 2010. Softbank\u2019s Vision Fund really believed in the idea and potential of WeWork, so they invested over $4.4 billion in WeWork in various funding rounds.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, WeWork\u2019s accounting practices and mismanagement came to light in 2022. The company had around $47 billion in long-term lease obligations and only $3 billion in annual revenue. This was further compounded by heavier scrutiny brought by their IPO attempt, which revealed some key issues such as a <\/span><a href=\"https:\/\/www.washingtonpost.com\/business\/2019\/09\/23\/adam-neumanns-chaotic-energy-built-wework-now-it-might-cost-him-his-job-ceo\/\"><span style=\"font-weight: 400;\">questionable leadership style<\/span><\/a><span style=\"font-weight: 400;\"> by then CEO Richard Neumann, <\/span><a href=\"https:\/\/malaysia.news.yahoo.com\/wework-study-creative-accounting-170433641.html\"><span style=\"font-weight: 400;\">allegations of creative accounting<\/span><\/a><span style=\"font-weight: 400;\">, and others.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All this led to SoftBank and Vision Fund having to shell out another <\/span><a href=\"https:\/\/www.washingtonpost.com\/business\/2019\/10\/23\/wework-snags-billion-bailout-softbank-staving-off-bankruptcy\/\"><span style=\"font-weight: 400;\">$9.5 billion to bail out the troubled company<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.businessinsider.com\/softbank-ceo-says-he-was-foolish-to-invest-in-wework-2020-5\"><span style=\"font-weight: 400;\">Masayoshi Son to call his investment in Wework foolish<\/span><\/a><span style=\"font-weight: 400;\">. To date, <\/span><a href=\"https:\/\/www.barrons.com\/articles\/softbank-wework-recapitalization-7850bea8\"><span style=\"font-weight: 400;\">Vision Fund has invested over a total of $18.5 billion in WeWork<\/span><\/a><span style=\"font-weight: 400;\">, and now control over 80% of the company. And it seems that trouble is still brewing in WeWork even now, as the <\/span><a href=\"https:\/\/www.nytimes.com\/2023\/06\/12\/business\/wework-softbank-sandeep-mathrani.html#:~:text=WeWork%20has%20made%20some%20progress,and%20amending%20hundreds%20of%20leases.\"><span style=\"font-weight: 400;\">New York Times<\/span><\/a><span style=\"font-weight: 400;\"> recently reported that WeWork\u2019s CEO has stepped down over disagreements with SoftBank.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><strong>FTX<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Another massive misstep from SoftBank and Vision Fund is their investment in disgraced cryptocurrency exchange FTX. Vision Fund invested nearly <\/span><a href=\"https:\/\/www.marketwatch.com\/story\/softbank-discloses-100-million-investment-in-ftx-but-mostly-avoids-crypto-bets-11668171832\"><span style=\"font-weight: 400;\">$100 million in FTX<\/span><\/a><span style=\"font-weight: 400;\">, which was written off after FTX filed for bankruptcy following a <\/span><a href=\"https:\/\/www.investopedia.com\/what-went-wrong-with-ftx-6828447#:~:text=How%20Did%20FTX%20Fail%3F,reserve%20to%20meet%20customer%20demand.\"><span style=\"font-weight: 400;\">massive collapse that took only 10 days<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Softbank\u2019s Chief Operating Officer Marcelo Claure <\/span><a href=\"https:\/\/twitter.com\/marceloclaure\/status\/1591565113022205952?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1591565113022205952%7Ctwgr%5E27aeea57f0a5a604f15b7c4d49b83b839b7c5add%7Ctwcon%5Es1_&amp;ref_url=https%3A%2F%2Feconomictimes.indiatimes.com%2Ftech%2Ftechnology%2Fnever-invest-because-of-fomo-former-softbank-coo-marcelo-claure-after-ftx-debacle%2Farticleshow%2F95486276.cms\"><span style=\"font-weight: 400;\">tweeted<\/span><\/a><span style=\"font-weight: 400;\"> that SoftBank invested because of FOMO and admitted to not fully understanding what SoftBank was investing in.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What-can-we-learn-from-this\"><\/span><b>What can we learn from this?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So now we have documented how SoftBank and Vision Fund got themselves into the hole they\u2019re currently in. Let&#8217;s take some good from the situation, and glean some lessons we can take from SoftBank\u2019s missteps in their journey.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Know when to cut your losses<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">One of the hardest things to learn while investing is when to cut your losses, and pull out altogether. Sometimes when you\u2019ve already lost a substantial amount of money, it can be tempting to just hold on with hopes that the investment might bounce back. But more often than not, pulling out is the best option you can take, as evidenced by SoftBank\u2019s pullout from Wag.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Diversification is key<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Although it\u2019s tempting to invest in one industry that you believe in or are passionate about, it\u2019s always safer to diversify your portfolio. Softbank\u2019s Vision Fund is a technology-focused investment fund which has led to an overexposure to risks in that market.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Do your due diligence<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In hindsight, perhaps it\u2019s much easier to see that both WeWork and FTX would make terrible investments as the companies are plagued by issues that are hiding in plain sight. For example, WeWork was called out for creative accounting that made the company look to be in a better financial state than it is, while FTX was just committing fraud before their CEO outright admitted that FTX\u2019s non-U.S. exchange had insufficient funds to meet customer demands.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If SoftBank and Vision Fund did their due diligence and carefully researched these companies, perhaps they would have found out these red flags before deciding to pour money into them.\u00a0<\/span><\/p>\n<p>The latest buzz in the investment grapevine now appears to be about Softbank looking to <a href=\"https:\/\/www.reuters.com\/markets\/deals\/softbank-seeks-openai-tie-up-son-plans-deal-spree-after-arm-ipo-ft-2023-09-16\/\" target=\"_blank\" rel=\"noopener\">invest in artificial intelligences<\/a>, including potentially OpenAi. With AI being on every company&#8217;s powerpoint for 2024 initiatives, it appears that Softbank is back in the game but time will tell how this latest venture will pan out.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SoftBank has been in hot water for quite some time for their failed ventures, so let&#8217;s look at what you can learn from their mistakes.<\/p>\n","protected":false},"author":51,"featured_media":58673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,218],"tags":[660,1509],"class_list":["post-58672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investment","category-money-management","tag-investment","tag-softbank"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lessons You Can Learn From Softbank\u2019s 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