{"id":44160,"date":"2020-07-07T17:07:17","date_gmt":"2020-07-07T09:07:17","guid":{"rendered":"https:\/\/www.imoney.my\/articles\/?p=44160"},"modified":"2020-07-07T17:07:17","modified_gmt":"2020-07-07T09:07:17","slug":"hong-leong-bank-digital-day","status":"publish","type":"post","link":"https:\/\/www.imoney.my\/articles\/hong-leong-bank-digital-day","title":{"rendered":"Hong Leong Bank Kicks Off New Financial Year With HLB Digital Day"},"content":{"rendered":"

Hong Leong Bank (HLB)<\/a> has announced its latest effort in improving customers\u2019 banking experience in 2020 through its annual Digital Day campaign. Centred around the theme of \u201cReboot Your 2020<\/strong>\u201d, the fourth annual HLB Digital Day<\/a> kicks off the financial year by encouraging more customers to embrace the digital lifestyle through benefits, rewards, and strategic e-commerce partnership.<\/p>\n

Dominic Fuda, group managing director and chief executive officer of HLB, highlights the rising trend of digital transactions and how being \u201cdigital-savvy and competent is no longer a choice, but a necessity.\u201d As more Malaysians are leaning towards cashless payment methods and online shopping, HLB looks to invest more in digital solutions that will help ease customers\u2019 transition and adoption of a digital lifestyle.<\/p>\n

Part of the initiative for HLB\u2019s push towards digital adoption is to expand their partnerships with key e-commerce players such as Lazada, Shopee, Zalora, and Hemo while offering special deals and promotions throughout July as part of their HLB Digital Day celebration.<\/p>\n

The Digital Day campaign officially begins on July 7 and HLB will be offering seven one-day-only mega deals, which includes:<\/p>\n